After 23 years of competition, one of the legends of the sport; Frederik Van Lierde, has celebrated his farewell, clinching one last victory in his hometown race of Menen, Belgium.

R2v2 calf sleeves black

Iconic, high-performance black calf sleeve to reduce muscle vibration and increase performance whatever your discipline.

Full Socks Recovery black

High-performance, full-length black sock to stimulate blood flow and accelerate muscle regeneration after intense efforts or while traveling

Continue reading

  • FREDERIK VAN LIERDE | PRO TRIATHLETE

    There is no bigger household name in triathlon than Belgian´s Frederik Van Lierde. Born and raised in Menen, West Flanders, Frederik has been competing in triathlons for over half of his life. Beginning competitions at 17 years of age, he already showed potential as a National level junior and finished 2nd in the U23 European Triathlon Championships.
  • If You Don't Believe You'll Never Achieve

    Episode 2 continues with an interview with Ironman World Champion, the brilliant Belgian Frederik van Lierde.This is a fascinating insight into a triathlon great with many nuggets for listeners of every level to take away.
  • ALOHA I KONA!

    FREDERIK VAN LIERDE leads us in his sport’s paradise. Kailua-Kona. Where the Ironman was born. Triathlon’s most iconic event. Hawaï. Sounds like eden. Becomes hell when things do not get along the way you wanted. And on a 140.6-mile long journey, they are a lot of things that can go wrong.