Category Archives: Product Cycling


The term antioxidant refers to the “activity” that many vitamins, minerals and other phytochemicals have on substances considered harmful, called FREE RADICALS. The free radicals can react chemically with other components of the cells (by oxidizing) altering their stability and functionality.

When we are running, cycling, working or fighting…we are producing oxidation reactions and free radicals to all our body! We are “KILLING” some cells! Therefore, we need to include ANTIOXIDANT in our meals to neutralize the free radicals.

Yes, oxidation reactions can produce free radicals. Consequently, these radicals can start chain reactions. When the chain reaction occurs in a cell, it can cause damage or death to the cell. Antioxidants end these chain reactions by removing free radical intermediates, and inhibit other oxidation reactions.

Then, be careful! Dark and intensely-colored plant foods usually contain MORE chemically active antioxidant pigments than pale ones. Some of the most healthy nutrients in fruits and vegetables are bright red, orange and green.